BRIDGING THE TECH GENDER DIVIDE

I was just randomly thinking about the approach to gadgets and apparels by men and women. And here are some of the conclusions I made (Contradictions and exceptions may exist).

Traditionally only men were more tech savvy. Now with more women being educated and on the forefront of workforce, they also become more tech savvy – they are still not novice in using tech gadgets – but yet there is a difference in how men and women view and approach technology!

• Men change gadgets more often when they find the novelty value disappearing. Though modern women may also change gadgets often, generally women tend to cling to their old gadgets. Since women always have an emotional streak to all their possessions – they don’t want to let their possessions go off their hands (whatever – whether gadgets they hold or people in their lives they really love!)

• Men tend to assume they know all with the gadgets. So they may not read through the manual or the instruction set. They are always hands-on with the gadgets. Women always read through the manual and tend to take time in handling the gadgets. (Men also tend to be easier with the tech terms than women)

• But women are too busy to sit down and find something more with the gadget. For men gadgets are part of their life. Men seem to have all the time in the world to sit with the gadgets, dismantle it and even play with it! (Men treat technology as something to be understood and conquered)

• Women may use more of customer service care than men

• The shell life of a gadget with women tends to be more compared with the same gadget to a man. Women are generally savvier handling any objects and tend to hold their possessions dear.

• Generally it is said that men are better drivers than women. Yes. But men violate more traffic laws and drive dangerously than women. So who are better as well as safe drivers? Think out?

• Men may be attracted to something immediately if an item has novelty factor attached to it. Women always want their specifications right. Whether it is in dealing with a gadget or cosmetic or any consumable item. Women want to always have a feel good factor. (It is women who always check to fat content on a food item!)

• Men stick to always the dull and boring black or white in apparels. Women always want their apparels to be colourful and add a fun streak to it.

• Women are big influencers on household apparels. Men consult their wives for getting these. But men are influencers on automobiles, mobile gadgets. Women consult their husbands before buying them

To put in a nutshell, men are hardcore tech savvy and women are softcore tech savvy.

For a man, gadgets are part and parcel of life. For a woman gadgets are part of their life only if it makes their life easier.

WOMEN LOOK FOR FASHION, FUNCTION AND CONVNIENCE IN GADGETS.

Though more women are becoming tech savvy, still a lot of tech gadgets are targeted towards males. Companies miss out on the potential woman customers. Yes women are hard specimens to please than men. But tweak the same apparels to being sleeker and sassy. The women market will then be yours.

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